Every person who works in PR or marketing is trying to get his company more press and opportunities from industry big shots. I have long believed that the best way to get on people’s radar is to study what they do and then show them some more of it; they’ll be happy you did it.
This might be to sign up for your newsletter, download your free e-book, or share your content on social sharing sites like Twitter, Facebook and Google+.
I took the time to look up the Google guidelines for submissions which is one of the best Seo tools you can find. I tell you something for free; anyone who tries to cheat their way to the top will get found out and will get penalised. Don’t believe me? BMW tried to increase their search optimisation and got banned totally from listings because of cheats to get high rankings. Interflora also got banned by trying to effectively buy in links from outside.
Relationships: We all know that relationships comes first. As you launch your first blog, it is important that you should increase relationships to your visitors. All you have to do is to set up an opt-in form to give them a freebie. We always love freebies right? Once your visitors are getting in to your list, you must give them a free gift. The more subscribers you have, the more you build good relationships with each other.
Content development for Online PR or other content marketing needn’t be a chore. In fact, just the opposite. It can be an imaginative, exciting with a great feeling of accomplishment.
The next thing is your budget. Having a budget in mind is important. There are lots of designers out there and unless you have a budget in mind, you are going to feel overwhelmed. There are probably lots of expensive website design ers who are great at what they do. But there are also those who will give you affordable website design at low rates just because they are new to the business and looking to establish a loyal clientele. So depending on your budget, choose one.
Determine what keywords your customers would use when searching the internet for the information they need to solve their problem. When your thinking of these keywords consider problems that your power prospect or customer might be experiencing. Use Google AdWords to get information on the keyword phrases your customer would use to search for what you have to sell them.