The answer to the title is simple, handheld devices have small screens. Yes, you website may look beautiful to the average Pc user, but when it is compressed into a 3.5″ (or less) screen, it not only becomes hard to read, but also hard to navigate. On some phones, the shere amount of data from your website will fill up their memory and cause the page not to load. This means that you are losing valuable customers and getting a bad image, as your bounce (visit ans leave without exploring) will be much higher.
Think blogs, white papers, viral videos, case studies–anything with exceptional, relevant content, created to help and educate your readers. That’s content marketing.
After the top left of the screen, the second most important place is the top right. Again, think of your website as if it was a book. When you start at the top left, your eyes then work to the top right before they look anywhere below. This makes the top right hand of your screen also crucially important to your success with your site.
15.SEM. Search engine marketing. To use search engines to market your product or services. This will include search optimisation, search engine pay-per-click programs, and banner advertising.
As a new entrant to this sort of thing I had heard about Seo or Search Engine Optimisation but did not really know what it meant. If you are long in the tooth and already know, then I am teaching you to suck eggs.
Yes, the rules are getting in the way. In print, you have the flexibility to use pretty much any font you want. You many need to convert the font to outlines, but at least you can use it. There are some frustrations such as printer requirements and PMS versus CMYK color complexities. But, overall, the world of print is far more predictable than the world of website design.
Your design for the website is what speaks to your customers about the business and the products of your site. When you go into a stock broker’s office, you don’t expect to see lacy curtains and artistic type decor. It’s the same for a website. It should reflect the business it promotes. So be sure to try and match your site to your business, so people know where they are and don’t get confusing signals. First impressions on websites are just like the ones out in the real world, important. And they can either have a positive effect or a negative one.