The first step to getting a new customer is making them see that you’re knowledgeable in your field and you know about the products you’re selling. If you can make a pointed observation or answer a question you’ll get immediate recognition from that person – as well anyone who views the conversation (which could be a lot!).
You must be sure to keep your professional and personal facebook presence. Your followers don’t want to read silly updates or games you out with friends.
This works if you’re knowledgeable about a particular topic or if you’re a person who likes to do research. Publishing an ezine is easy. All it takes is an auto-responder account.
There are a number of tools, many of them free, that make social media mangement much easier. The single best tool, if you only pick one, is HootSuite. HootSuite let’s you consolidate multiple social media accounts, so you can manage everything from one dashboard.
Publish! Once your lens goes live, you can start driving traffic – Squidoo is set up for Stumble Upon ad several other sites, but you can be proactive. Use twitter to spread the word, set up a blog to drive traffic and start ‘pinging’ your lens and updating it weekly to stay on the ‘recently updated’ list for more visibility.
At 30 years old, Steve Jobs was actually fired from Apple – the company he’d helped create! But instead of giving up, Jobs leapt on what he saw as an opportunity and got right back on the horse. He bought Pixar Animation Studios from the famous and beloved George Lucas for only million. Jobs then went on to learn about computer animation, tinkering with things and ideas along the way. Before long, he’d created a full-length film known today as Toy Story. From this adorable movie came hundreds of others, earning Jobs billions of dollars in the process.
Other marketing tools include writing articles for Ezines such as this one that you are reading. These don’t have to be huge and in fact in this busy world it is best to keep them short. You can tell people how you started up and what you found most difficult because chances are your readers are going to experience the exact same issues as you did.
It’s not a whole lot different from real life. Simply find someone who is asking a question or posing an opinion and respond to them. You can do this simply by writing a tweet and mentioning them in the post.