Just ask. The great thing about the internet is it is all about connection. People out there like to help people and want to help each other out. So just ask and you’d be surprised at what you can learn.
A photo submission contest is a fun way to increase excitement and exposure of your brand. Offer a prize for the individual who submits the most creative image featuring your brand. When they share these photos in their networks to other people, their friends may see the photos and become interested in your company.
Schedule your social media. I use Hootsuite as my social media mangement tool. I have all of the major social media networks as well as both my personal and fan page on Facebook walls all in one place on my Hootsuite dashboard. I go in first thing in the morning before I do anything else and take a few minutes to schedule several posts and tweets that will go out automatically throughout the day. Then I pop in and out to respond, retweet and engage.
5) Leverage social media. Gaga has over 5 million fans on facebook and almost 3 millions Twitter followers! She keeps in frequent communication with them and shares the exciting, and not so exciting parts of her life with them.
Publish! Once your lens goes live, you can start driving traffic – Squidoo is set up for Stumble Upon ad several other sites, but you can be proactive. Use twitter to spread the word, set up a blog to drive traffic and start ‘pinging’ your lens and updating it weekly to stay on the ‘recently updated’ list for more visibility.
I personally only focus on 3 or 4 main social media accounts. I use Facebook, Twitter, YouTube. I haven’t used my Reverb Nation page, but I think I might start doing that soon.
CPC, on the other hand, is paid on the bases of the number of times your ad was click by viewers. This is also known as the pay per click ads. You pay your ads not on the number of times it is displayed but on the number of times it was clicked.
The key here is to not just do one or the other, but to use digital and social media in tandem. To deny social media it’s rightful place in your investment budget means denying yourself your rightful place at the top of your vertical.