Tag Archives: Pitfalls

Social Media Marketing – The Pitfalls And How To Avoid Them!

If you are not aware of the ins and outs of website building, then how can you explain your vision to your designer? Moreover, no matter how you explain it, you may not get your desired outcome for your website. Another thing is you will not be able to accurately evaluate the designer’s performance. How can you? You have no knowledge of the subject.

Once you have some people to follow, you will be ready to start “Tweeting.” Tweets are the main purpose of twitter. They are the short messages you will be posting, and are limited to 140 characters per message. It may sound like an impossible task to convey a message in only 140 characters, but you will find that once you get the hang of it, it is surprisingly easy. You will notice on your main page there is a message box under the words, “What are you doing?” and an “update” button. This is where you enter your Tweets. Examples of what people tweet are daily events, links to news stories, random personal thoughts, etc. There really is no limit to what you can enter because Tweets are whatever you make them to be.

So it surprises me when I hear people say, “I can’t do social media, someone might post negative comments about my business.” Of course they will! People will always grumble, but hearing complaints first hand makes it a lot easier to respond. Would you want a bunch of unhappy customers posting bad feedback and NOT have the chance to do something about it?

Ditch the gadgets. Please, please, please do not have important conversations through e-mail, facebook, or texting. You should not even do them over the phone. It is much better to have these talks in person (see above, #3).

Don’t allow yourself to get too emotionally involved with anyone who is not going to be accessible to you. It is hard enough to have a relationship when one or both of you has ties to your past. With so many divorced or single parents in the world, we are not always free to go where our hearts may want to.

Some great places to find your connections on Twitter are wefollow and twellow. I highly suggest you start searching by your hometown, finding local businesses or connections. Starting local is a wonderful start to building your social media mangement business. Why local? Because you have one thing in common from the start; you both live in the same place or area. This common bond will help you create a relationship quicker than trying to connect with someone from a different state. Having things in common smooths the process.

One thing is certain for every small business person, and particularly for women since we take on more responsibility at work and home. You need to have your team. It’s true; there’s no ” I ” in “team.”! If you want your business to grow (and I’m imagining you do, hon, or you wouldn’t be reading this in your “spare” time), you need to assemble a powerful team of experts who can help you get things done quickly and professionally.

A. Who: Who am I targeting? Don’t limit yourself to pipeline. Social media is a great way to find strategic partners, create brand evangelists, and identify new venues you may not have otherwise considered. Open your mind to potential connections that may be a few degrees away from you.