Tag Archives: Marketing

How To Write Articles For Content Marketing

The first problem is in content formatting. This is crucial, and gets overlooked all the time. There are large design companies who don’t even give this much weight. Whenever you visit a site and can’t read the content, due to the fonts being too small, or the colors too weird, are you going to stay long? I think not, and neither will your visitors. Just let your mind think as if you were a visitor and adjust your website accordingly. So try out various styles to see what works best.

With content marketing, you can attract prospects at every point of the buying process. You can become the preferred source for opinions, reviews, videos, articles, buying guides, product comparisons, and more. You can be the “Go To Guy” for that prospect.

OSEO. Organic search optimisation. To build a website to rank well on the left hand side of the search engine result page, without spending large amount of money.

This translates to defining your target market. You will need to know much more than what is on the surface such as their age group and gender as well as the information they are looking for. You will want to know how educated they are, what their fears are and why they need this information.

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

Writing: If you are skilled at creating compelling written content, you are in demand. There is a big market for website content, Seo content and a lot of other forms of writing jobs that can make good money for you online.

Forum posting: This is a consistent and long term job available on the internet. All one needs to do is to post a few texts and make money on a regular basis.

SEO information is time sensitive – you need up to date information. You tube videos out of date by years will tell you about practices that are no longer used.

5 Essential Techniques For Effective Content Marketing

Paid Traffic. Pay Per Click advertising is paying for your website to be at the top of search engine results when a person types in the keywords that best describe your product or service. The higher you bid, the higher your link will be displayed in the list and you only pay when a somebody clicks on your link.

If you do not know who you are serving you definitely won’t be able to do it well. You need to know who are the members of your target market as well as what they want.

My duty as a Seo optimisation expert starts from talking to the client at the initial stage. I have to know what the client wants to say. Often this is the hardest part as some clients remain incommunicado during the meeting session. Then suddenly finds a voice when I bill him for a nice amount. As a client you must raise objections (or whatever) in the initial stage itself. If you do not do so, search optimisation at a later stage can be a potential failure. Remember, you cannot radically alter the design of the website after submitting it into search engines. Frequent design changes means lower ranking in Google, Yahoo, Bing and in every major search engine.

Determine what keywords your customers would use when searching the internet for the information they need to solve their problem. When your thinking of these keywords consider problems that your power prospect or customer might be experiencing. Use Google AdWords to get information on the keyword phrases your customer would use to search for what you have to sell them.

You can literally put together a whole compendium of easy to implement services that may Cost your client a few thousand dollars, but offer them massive value, and pay YOU handsomely for your time. (A 00 website and content marketing package is a great deal for most professionals, and literally. if you know what your doing, can be put together in 7-10 hours of actual “work”).

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

I kept on thinking to myself.she’s paying ME for help.and yet I don’t charge 5 an hour to my clients like her. What’s wrong with this picture?

Both Sides Of The Article Marketing Fence

First and foremost, create a goodies gift kit that has the current special offer, a business opportunity brochure, your business card and a discount coupon of your Mlm business. Then give away this complimentary kit to everyone wherever you visit- to the salesperson at the store, at the kids’ school event, to the bank clerk. Just remember that introducing your Mlm business is your only job right now.

What you think about expands. Attitude is everything but trust me, you simply can’t keep your attitude in check when you are exhausted and your body is full of fat and sugar. When the little gremlins start taking over the conversation in your head, go backwards and see if you have made the errors already talked about in the previous steps: You aren’t being honest about your situation, you are not meeting your basic needs and you are addicted to your computer and sacrificing your physical, real-life relationships.

Content scraping, also known as blog scraping is something that some webmasters do to automatically put content on their sites. It involves using computer software techniques to get information from websites around the internet. It’s closely related to web indexing which is used by all the major search engines. Anyway, without getting into more detail, I personally would recommend you stay away from this technique.

Start being known online through your articles. Article marketing is the latest effective tool for introducing your Mlm business online. There are various article directories that publish your articles free of cost. You can include links to your website through such articles.

In the past few years, the art of blogging have taken over our lives by infiltrating our home via nightly news broadcasts and a welcomed substitution for reading the daily newspapers.

After my clients get their web hosting package, the rest is up to yours truly, I then install and setup all the necessary settings on their brand new blog. After I am done, my clients are emailed their official login username and password and then are ready to begin posting! Do you see why this type of service is so useful? It removes the fear of technical stuff right out of the equation.

When it comes to creating a web site, you can use publishing tool such as wordpress to help you in the process. Even if you don’t know HTML, it is possible to get a page up in a few minutes.

Blogs provide readers with the option of submitting comments. Authors can also incorporate backlinks to their website in their blogs, which increases their popularity with search-engines.

Article Marketing – 3 Top Tips For Serious Article Marketers

Make it easy on the eyes. You cannot afford to make your content painful on the eyes. Look at the pages of an old encyclopedia and tell me if you’re going to read them. You need to make your content readable and scannable. What I mean is that you write using short paragraphs and number list. It is through this that you can get more people to read your content until the end where you’ll usually put your call to action.

You can also measure your content marketing by also making sure there are social media icons which encourage people to share your information. This is important.

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

Blog, social media and others – the second strategy is by using blog, social media sites like Twitter, Facebook, YouTube, better networker and by using Tribes. After you create blog posts put your content on Twitter, Facebook, send a message to your Facebook group and broadcast to your list. Another powerful tool is to submit your content to tribes. Tribe is a place where people are sharing content of other marketers and it is a very powerful method how to distribute your content for free. One of the most effective tribes is Unified Tribe.

Extraordinary athletes didn’t just wake up one morning and say, “I’m going to play in the World Cup today.” They study their sport. They train for years, not just for days. They learn from others including coaches, peers, the competition, and those who have excelled in their field before them. You can, too.

First, let’s define the terms. Seo stands for search optimisation. It’s the process of applying proven techniques to make your articles or website search engine-friendly. Your goal here is to ensure that the search engines will notice your articles/website and assign better page ranking. You would want your website/article to show up on the first search page results so you’ll get maximum exposure.

The META Keywords tag of your html should include ALL of your keywords, with the most targeted ones listed first, and separated by commas. Last time I checked, Google doesn’t read Meta Tags, but its good to do this anyway for the other search engines.

10 Things That Will Make Your Marketing Plan A “Good Thing”

SEO information is time sensitive – you need up to date information. You tube videos out of date by years will tell you about practices that are no longer used.

From content marketing to seo,internet marketing or getting backlinks you need more than one person for great results. It is a good idea to create a network and have many people dealing with various tasks like marketing, brand promotion, sales, and content creation. The more people are involved in a network the easier and more effective the tasks are done.

The fact is you cannot get rich just by joining such a program and working an hour a day. So, stop being a victim and face the reality. If you want to earn some money from your own business, remember it involves lots of hard work, constant efforts and patience.

It takes commitment and research, but, realistically can you make money online? The short answer to that question is yes. One of the ways that you can make money online is through affiliate marketing. Affiliate marketing is a process where you become an affiliate to another business. Once this is done you either take orders for their products or refer customers to them. With every referral or sale you will get a percentage or commission. In order to be successful at affiliate marketing you will need to familiarize yourself with internet marketing, search optimisation, (Seo) and keyword research.

Placement. If you haven’t learned to already, take advantage of all the parts of Seo. These include meta information, backlinks on articles, backlinks on forums, mentions on social networking sites like Facebook and Twitter, favicons, and so forth. If you’re in too much of a hurry to learn all this complicated business, hire an Seo expert to do it for you. Their experience and advice will have you showing up high in search results on sites like Bing, Yahoo!, and Google.

While designing the website make sure you provide links to all possible services like payment, inquiry, service, suggestions, locations and so on. The home page is the most important window of your entire website design. Make it bold, outstanding and capturing.

First, it is vital to understand the eye movement of your website visitors. The eyes read from left to right on a website. This is common sense since we read from left to right. However, the eye movement changes when a website visitor goes below the fold. Why? Think about how a website visitor gets to information below the fold. They have to scroll down using the scroll bar on the right. This is why their eye direction changes to moving from the right to left.

Writing: If you are skilled at creating compelling written content, you are in demand. There is a big market for website content, Seo content and a lot of other forms of writing jobs that can make good money for you online.

Eight Easy Ways To Start Your Own Social Media Marketing Campaign

You can also add other Affiliate Marketing Network links to make even more money. Making a part time income with Google’s AdSense program is now a whole lot easier than it use to be.

It sounds very interesting, in fact it is, but only till you want to invest good time and effort. You need to learn about the basics of building websites, building individual blog, social media marketing, connected marketing and also search engine optimization. You can get plenty of information on the Internet about these topics; you can go through and start working accordingly.

This guide is for all the bloggers who use Windows Live Writer and in a hosted wordpress Blog. While i was trying to post a new article and decided to publish it. I clicked on the drop-down arrow at the right of “Save draft ” button and chose “Post draft and edit online”. After i clicked it. A progress bar appears that indicates that my contents are being uploaded in the my web server. Surprisingly, I got an error message which says. “The server reported an error with the following, then below it, 500 Internal Server Error.” Here is how to fix it.

Social Networking – Social Networking is also a great way of bonding with your leads and getting them to trust you (The Kill part in any Mlm).The power of social networking is unreal you can create a massive amount of leads using some simple techniques. Signing up to social networking sites such as Facebook and MySpace is a very key side of traffic generation in web 2., this gives your customers a chance to hook up with you and chat on a personal level. This forms a trust between you and your leads. As we all know that trust is equal to more leads!

Write Great Content. Provide new content at regular intervals. Do it weekly, monthly or at other regular intervals – most importantly, do it regularly. In the platforms that you can set up in step one, you can stuff your content with keywords and get these pages ranking quite easily in the search engines. Provide a backlink to your site and remember to diversify your backlinks.

Article distribution: This is another form of promotion which will boost web site traffic to your site. When you write interesting and entertaining articles and submit them to article directories you will get many visitors coming to your site. The key point is to make sure your article topics are of great interest to your market. In this way you will not have untargeted visitors coming to your site.

Your home page should include the standard Search Engine Optimization (Seo) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

Navigation of you website is done in a widgets area. When you build a website your navigation is important and this is easily managed by dragging and dropping the links to your pages to a sidebar. Links to all the pages that you have created will then show up at the side of all your web pages. You can also remove links that you don’t want in your navigation like your about us page, which you may want to link to from your website footer.

Three Tools For Your Content Marketing Strategy

For online business development there are several different things you may want to include above the fold. To begin with, you should have your logo and top navigation bar, both of which should be on every page anyway. This will add a consistent image to your site and will allow for easy navigation between the different pages and sections of the site itself.

While designing the website make sure you provide links to all possible services like payment, inquiry, service, suggestions, locations and so on. The home page is the most important window of your entire website design. Make it bold, outstanding and capturing.

If you want to earn 0K plus from home, the Easiest way to do is to create a coaching program in a service oriented niche. Diet, dating, divorce, credit, cooking. it matters not.

The first rule of content marketing is the same as the first rule of any type of marketing: Talk to your customers. If you work in a more creative space, get creative. If it’s more upscale, go in that direction. Stick to what you know and what is expected from you.

But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.

In addition to creating more ways for prospects to find you online, the fresh content these tools provide to your website, and the backlinks they generate, can enhance your website’s rankings. It is very important, however, to optimize these tools with the appropriate search terms so that the search engines and prospects can find them.

Your titles need to have a benefit in them and it needs to be exciting. People are bored in this world – make it your mission to entertain as many people as you can through your contents and you will do well. I don’t have to teach you how to do it – I’ll be the idiot in this article and tell you to go look at the other articles that focus on telling you how to write good titles. I’m not covering it in this one.

Social Media Marketing: The Care And Feeding Of Friends And Followers

At 30 years old, Steve Jobs was actually fired from Apple – the company he’d helped create! But instead of giving up, Jobs leapt on what he saw as an opportunity and got right back on the horse. He bought Pixar Animation Studios from the famous and beloved George Lucas for only million. Jobs then went on to learn about computer animation, tinkering with things and ideas along the way. Before long, he’d created a full-length film known today as Toy Story. From this adorable movie came hundreds of others, earning Jobs billions of dollars in the process.

You should first comprehend the importance of networking sites today. These sites like Facebook, Twitter, and Instagram, among others, are really popular, attracting millions of users all over the world. People access them a lot of times in a day, making them great venues for marketing. You can promote your brand or company, products and services, and various promos or activities. More people would be able to see them. Some would even share them to others. They will help increase exposure and spread information then.

Research best practices. One of the best ways to get better at social media mangement is to watch what other successful businesses are doing and apply some of those best practices to your efforts. Do a little research on your own to find the best examples for your business to follow.

The first step to getting a new customer is making them see that you’re knowledgeable in your field and you know about the products you’re selling. If you can make a pointed observation or answer a question you’ll get immediate recognition from that person – as well anyone who views the conversation (which could be a lot!).

With the iPad you will never have to carry your favorite books, magazines or newspapers again. You will never ran the risk of loosing them again either. Accessing information through the iPad is even easier when you use the available news apps. You could use the iBooks app to read your favorite ebooks or PDFs in a convenient and functional way.

Needless to say that FLV is the most popular format for sharing videos on the web. This returns to many reasons. The FLV videos tend to load rapidly regardless the Internet connection speed. FLV gives small file size with remarkable quality. So it is the common video format on video sharing site such as YouTube and facebook. If you have some WMV videos and want share them on the web, certainly you need a reliable wmv converter to convert WMV to FLV. It is a great tool for both personal use and online business.

It’s actually quite simple to set up an auto DM as your twitter welcome message. Firstly, go to SocialOomph and set up an account. They have two types of account – free and premium – you’ll only need the free version for the process I’m about to show you, although the Premium version does provide some pretty nice features. On the left hand side menu in SocialOomph is a button called “Direct Messages”. Hover over this and click the ‘Schedule New DM’ option.

This is something that the search engines love, and if you want include links to your website or products you can do that also. Consider placing these to the side. all while making your blog post easy to read and see.

12 Social Media Marketing Myths

In order to successfully run a blog, you need ideas. To help you get these ideas you should visit forums other forums and blogs. Also, a lot of the time the people who comment on your blog are great at generating new information that you might never have thought about before. To be relevant in today’s blogging world, you need to constantly come up with fresh material that people want.

What you think about expands. Attitude is everything but trust me, you simply can’t keep your attitude in check when you are exhausted and your body is full of fat and sugar. When the little gremlins start taking over the conversation in your head, go backwards and see if you have made the errors already talked about in the previous steps: You aren’t being honest about your situation, you are not meeting your basic needs and you are addicted to your computer and sacrificing your physical, real-life relationships.

Register yourself on any free blogging website such as wordpress. A blog tells a lot about you and portrays your personality. It can be used for building relations and creating an online presence.

Once your blog is all set up, you need to do some things to ensure that you will succeed in blogging. For instance, you need to reply on the comments that readers will leave on your blog. Make sure that the email notifications for comments are turned on so you can know, moderate and approve each comment as soon as possible.

Social media marketing (not including the Facebook PPC platform) works better for customer retention rather than acquisition. Basically, this means that businesses acquire fans and followers who may already be customers or recruits and they maintain their relationship through social media. Use this knowledge to create as many genuine relationships as possible with entrepreneurial people and share helpful information through status updates to funnel them toward your opportunity. In other words, don’t just use social media to incessantly post links to your squeeze page to try to turn these people into home based business leads without building a relationship first.

Distribute your business card and flyer to all such people who might be in need of some extra income. For instance, college students, housewives, working women or anybody that you encounter.

If you want to try it out, I was pretty impressed with it. It doesn’t have categories for everything though so it might not work with your particular niche. I find a minor misspelled word from time to time but it really does a good job honestly. What it does do though is create very unique articles that will pass Copyscape, and Google loves original content.

This tool is a killer. Unless you are targeting people who are ready to buy, they may go and never come back. In most niches, you can’t turn a cold prospect into buyer immediately. That is a process that you have to put in place.

Content Marketing – 4 Tricks And Tweak To Double Your Income Immediately

Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.

Brands can accomplish this through content marketing. It is new-age marketing that provides quality information to customers in exchange for their attention. Content marketing is not going to change unbelievers’ minds, but it may attract new customers.

Well, for my own website design site, I appear on the first page for various local listings, without mentioning the local areas on the website. For example, Merseyside does not appear in the code, yet I appear on the first page of Google for searches on website design Merseyside.

Web designers get so many calls from business owners that can only think to ask, “how much do you charge to make me a website?” What they miss is what it will cost them in business profits if it is not done right. Web designers may know how to make a good looking site but not necessarily how to input the words and content for the best effects. Writing compelling content is a very specialized talent. This takes more work and more time to do. It costs more but the difference can be huge on your return on investment.

I’ll give a rule-of-thumb way to gauge your competition for optimized keywords. With the Google toolbar on, search Google for the broadest keyword term that describes your website. For this website, I chose “small business”. You’ll probably see a bunch of high-powered PR7 and PR6 websites that have your term in title. Observe their Pagerank (PR) rankings. Getting listed on the front page for a popular broad term is a tough battle and a long process that may be too high to reach for a new website.

But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.

Obviously, some keywords are searched more than others. In nearly the same proportion, more websites will optimize for the more popular keywords over the less popular ones. This means that you have a higher chance of success (less competition) if you target the “moderately” searched keywords, instead of going straight after “the big ones”. I’m not trying to underestimate or limit your success. My strategy for anyone is to achieve “some” success first, and then increase it over time. Many webmasters will “swing for the fences” and after not having any success for so long, bow out of the race entirely.