Tag Archives: Marketing

Marketing

Three Tools For Your Content Marketing Strategy

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For online business development there are several different things you may want to include above the fold. To begin with, you should have your logo and top navigation bar, both of which should be on every page anyway. This will add a consistent image to your site and will allow for easy navigation between the different pages and sections of the site itself.

While designing the website make sure you provide links to all possible services like payment, inquiry, service, suggestions, locations and so on. The home page is the most important window of your entire website design. Make it bold, outstanding and capturing.

If you want to earn 0K plus from home, the Easiest way to do is to create a coaching program in a service oriented niche. Diet, dating, divorce, credit, cooking. it matters not.

The first rule of content marketing is the same as the first rule of any type of marketing: Talk to your customers. If you work in a more creative space, get creative. If it’s more upscale, go in that direction. Stick to what you know and what is expected from you.

But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.

In addition to creating more ways for prospects to find you online, the fresh content these tools provide to your website, and the backlinks they generate, can enhance your website’s rankings. It is very important, however, to optimize these tools with the appropriate search terms so that the search engines and prospects can find them.

Your titles need to have a benefit in them and it needs to be exciting. People are bored in this world – make it your mission to entertain as many people as you can through your contents and you will do well. I don’t have to teach you how to do it – I’ll be the idiot in this article and tell you to go look at the other articles that focus on telling you how to write good titles. I’m not covering it in this one.

Marketing

Social Media Marketing: The Care And Feeding Of Friends And Followers

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At 30 years old, Steve Jobs was actually fired from Apple – the company he’d helped create! But instead of giving up, Jobs leapt on what he saw as an opportunity and got right back on the horse. He bought Pixar Animation Studios from the famous and beloved George Lucas for only million. Jobs then went on to learn about computer animation, tinkering with things and ideas along the way. Before long, he’d created a full-length film known today as Toy Story. From this adorable movie came hundreds of others, earning Jobs billions of dollars in the process.

You should first comprehend the importance of networking sites today. These sites like Facebook, Twitter, and Instagram, among others, are really popular, attracting millions of users all over the world. People access them a lot of times in a day, making them great venues for marketing. You can promote your brand or company, products and services, and various promos or activities. More people would be able to see them. Some would even share them to others. They will help increase exposure and spread information then.

Research best practices. One of the best ways to get better at social media mangement is to watch what other successful businesses are doing and apply some of those best practices to your efforts. Do a little research on your own to find the best examples for your business to follow.

The first step to getting a new customer is making them see that you’re knowledgeable in your field and you know about the products you’re selling. If you can make a pointed observation or answer a question you’ll get immediate recognition from that person – as well anyone who views the conversation (which could be a lot!).

With the iPad you will never have to carry your favorite books, magazines or newspapers again. You will never ran the risk of loosing them again either. Accessing information through the iPad is even easier when you use the available news apps. You could use the iBooks app to read your favorite ebooks or PDFs in a convenient and functional way.

Needless to say that FLV is the most popular format for sharing videos on the web. This returns to many reasons. The FLV videos tend to load rapidly regardless the Internet connection speed. FLV gives small file size with remarkable quality. So it is the common video format on video sharing site such as YouTube and facebook. If you have some WMV videos and want share them on the web, certainly you need a reliable wmv converter to convert WMV to FLV. It is a great tool for both personal use and online business.

It’s actually quite simple to set up an auto DM as your twitter welcome message. Firstly, go to SocialOomph and set up an account. They have two types of account – free and premium – you’ll only need the free version for the process I’m about to show you, although the Premium version does provide some pretty nice features. On the left hand side menu in SocialOomph is a button called “Direct Messages”. Hover over this and click the ‘Schedule New DM’ option.

This is something that the search engines love, and if you want include links to your website or products you can do that also. Consider placing these to the side. all while making your blog post easy to read and see.

Marketing

12 Social Media Marketing Myths

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In order to successfully run a blog, you need ideas. To help you get these ideas you should visit forums other forums and blogs. Also, a lot of the time the people who comment on your blog are great at generating new information that you might never have thought about before. To be relevant in today’s blogging world, you need to constantly come up with fresh material that people want.

What you think about expands. Attitude is everything but trust me, you simply can’t keep your attitude in check when you are exhausted and your body is full of fat and sugar. When the little gremlins start taking over the conversation in your head, go backwards and see if you have made the errors already talked about in the previous steps: You aren’t being honest about your situation, you are not meeting your basic needs and you are addicted to your computer and sacrificing your physical, real-life relationships.

Register yourself on any free blogging website such as wordpress. A blog tells a lot about you and portrays your personality. It can be used for building relations and creating an online presence.

Once your blog is all set up, you need to do some things to ensure that you will succeed in blogging. For instance, you need to reply on the comments that readers will leave on your blog. Make sure that the email notifications for comments are turned on so you can know, moderate and approve each comment as soon as possible.

Social media marketing (not including the Facebook PPC platform) works better for customer retention rather than acquisition. Basically, this means that businesses acquire fans and followers who may already be customers or recruits and they maintain their relationship through social media. Use this knowledge to create as many genuine relationships as possible with entrepreneurial people and share helpful information through status updates to funnel them toward your opportunity. In other words, don’t just use social media to incessantly post links to your squeeze page to try to turn these people into home based business leads without building a relationship first.

Distribute your business card and flyer to all such people who might be in need of some extra income. For instance, college students, housewives, working women or anybody that you encounter.

If you want to try it out, I was pretty impressed with it. It doesn’t have categories for everything though so it might not work with your particular niche. I find a minor misspelled word from time to time but it really does a good job honestly. What it does do though is create very unique articles that will pass Copyscape, and Google loves original content.

This tool is a killer. Unless you are targeting people who are ready to buy, they may go and never come back. In most niches, you can’t turn a cold prospect into buyer immediately. That is a process that you have to put in place.

Marketing

Content Marketing – 4 Tricks And Tweak To Double Your Income Immediately

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Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.

Brands can accomplish this through content marketing. It is new-age marketing that provides quality information to customers in exchange for their attention. Content marketing is not going to change unbelievers’ minds, but it may attract new customers.

Well, for my own website design site, I appear on the first page for various local listings, without mentioning the local areas on the website. For example, Merseyside does not appear in the code, yet I appear on the first page of Google for searches on website design Merseyside.

Web designers get so many calls from business owners that can only think to ask, “how much do you charge to make me a website?” What they miss is what it will cost them in business profits if it is not done right. Web designers may know how to make a good looking site but not necessarily how to input the words and content for the best effects. Writing compelling content is a very specialized talent. This takes more work and more time to do. It costs more but the difference can be huge on your return on investment.

I’ll give a rule-of-thumb way to gauge your competition for optimized keywords. With the Google toolbar on, search Google for the broadest keyword term that describes your website. For this website, I chose “small business”. You’ll probably see a bunch of high-powered PR7 and PR6 websites that have your term in title. Observe their Pagerank (PR) rankings. Getting listed on the front page for a popular broad term is a tough battle and a long process that may be too high to reach for a new website.

But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.

Obviously, some keywords are searched more than others. In nearly the same proportion, more websites will optimize for the more popular keywords over the less popular ones. This means that you have a higher chance of success (less competition) if you target the “moderately” searched keywords, instead of going straight after “the big ones”. I’m not trying to underestimate or limit your success. My strategy for anyone is to achieve “some” success first, and then increase it over time. Many webmasters will “swing for the fences” and after not having any success for so long, bow out of the race entirely.

Marketing

How To Integrate Social Media For Marketing Purposes

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They might check out your products. They may even buy something from you. All too often, though, they’ll never be a reliable downline. They will often expect you to treat them with kid gloves, give them freebies and more. They’ll even pull the “but we’re family” card. It’s best not to strain your relationships with business.

Facebook- You may be thinking Facebook isn’t a social media site, but if done correctly it could be. What you need to do is create Facebook pages on topics that relate to your business. One thing you should try to do is give it a name that gets people interested so they like it. With your pages you should post interesting information about this topic and while doing that some interesting things about your business as well.

At 30 years old, Steve Jobs was actually fired from Apple – the company he’d helped create! But instead of giving up, Jobs leapt on what he saw as an opportunity and got right back on the horse. He bought Pixar Animation Studios from the famous and beloved George Lucas for only million. Jobs then went on to learn about computer animation, tinkering with things and ideas along the way. Before long, he’d created a full-length film known today as Toy Story. From this adorable movie came hundreds of others, earning Jobs billions of dollars in the process.

Since the announcement Blanchard has continued to be active on twitter, thanking her followers and fans of “Boy Meets World” who have sent congratulations and expressed excitement about the spinoff.

What are my goals? Many people have different goals for social media, what are yours? Do you want to increase leads, increase your search engine rankings, build brand awareness, and use social media as a form of customer service? (Hint: You can have all of these goals).

In the second step, you tilt your head, put on blinders and start to work. In the area of your attention – the implementation of your plan, and your goal – to follow the schedule that you have made. At this stage you carry everything from start-up and improve your existing website, to work on the creation of a large database, social media mangement, communication with partners, and more.

Step no. 2: Social networks such as Twitter, and facebook are great places to find out what people want. Log into Twitter and start asking various questions about weight loss to get people interested. You can also start a conversation on weight loss to find out what people want to know more about.

Yes, social media is a great way to promote your business and boost sales. But, the real strength of social media for a small business is in its ability to build and engage a community around your brand. It can help you to create a small army of raging, loyal fans of your business. And who doesn’t want that?

Marketing

Content Marketing: How To Generate More Qualified Traffic Through Blogging

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Sometimes luck is more than necessary to win your competitors no matter what you do. But luck must be the last thing to count on so as to beat your competition. Luck is just a factor that is not easy to predict.

Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.

You can also measure your content marketing by also making sure there are social media icons which encourage people to share your information. This is important.

It takes commitment and research, but, realistically can you make money online? The short answer to that question is yes. One of the ways that you can make money online is through affiliate marketing. Affiliate marketing is a process where you become an affiliate to another business. Once this is done you either take orders for their products or refer customers to them. With every referral or sale you will get a percentage or commission. In order to be successful at affiliate marketing you will need to familiarize yourself with internet marketing, search optimisation, (Seo) and keyword research.

While using cleverheadlines when writing for print is advisable; on the web, it is best to use strong, short, powerful, to-the-point words for your headings–especially the top level heading, or headline.

Design: Graphic design, logo designer and website design is very much in demand today and if you have necessary skills and the aesthetic sense, you can make tons of money designing for others. You can look for freelance jobs in designing and make an online portfolio to get customers interested.

When you have this part right, the most important part of driving traffic can be taken advantage of. This aspect is where many web developers simply drop off the map in helping clients. If you are shopping price only you won’t find this part of the mix. What is it that they miss?

Marketing

Social Media Marketing – Twitter, Omg I Can’t Keep Up

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Limit how often you check your email. Email is both a blessing and a curse. It’s like chasing rabbits. Email will lead you down many rabbit trails before you know what hit you. You soon find yourself in a forest of shiny objects once again. By only looking at your email in the morning and again before you quit for the day, you will be shocked at how much more you will accomplish.

Reminders – If you are the type of person who wants to be constantly reminded to do this and that, you are not alone. Aside from having all these to-do lists on my Gmail, and sticky notes on my desktop, I have set up reminders for myself to do certain tasks. The tool that I really love using that has helped me become more productive lately is Hassle Me. The guys from Hassle Me nag you via email at semi-unpredictable times. All you need to do is set up something that you want to be reminded of and the frequency. And it’s free! Use this to set up your time to check out your social networks once a day, write a blog post weekly, or read industry news daily.

If you haven’t already set up an account on any of the social media mangement tools mentioned in this article, pick one. If you are using Hootsuite, add a stream and select 3 keywords you want to monitor.

Don’t allow yourself to get too emotionally involved with anyone who is not going to be accessible to you. It is hard enough to have a relationship when one or both of you has ties to your past. With so many divorced or single parents in the world, we are not always free to go where our hearts may want to.

Do you facebook or Twitter? If you do, then you already know the basics of how to make network marketing work best for you. You just need to know how to maximize it and apply it to marketing.

I have a lot of respect for Amway Global. It is extremely hard to come across an Mlm company that is billion deep in revenue with quite a few top income earners making upwards of 0,000 in a month. A typical example is Barry Chi & Holly Chen of Taiwan. Therefore much respect to Amway Global. That company is a true trail blazer.

Jokes about famous people are popular as we make fun of the rich, famous and lucky “Did you her about Tiger Wood’s new sponser? Cheetos.” As fast as heroes fall the mirth arises. Other countries also have heroes and they receive the same unabashed bashing as our own. Take England. A national treasure their is the brilliant but paralyzed Stephen Hawking. Oft considered the most brilliant physicist of our time, not even his handicap can take him out of the line of fire. Here is a sampling of Stephen Hawking jokes Brits hve shared on twitter. Hope you enjoy them all.

One of the segments had a very familiar face to it that had us all laugh: Larry King. The noted broadcaster was part of a skit playing a Guardian angel. As most know, Conan and King work for the same company – Turner media so the idea that Larry King saved him (as a Turner Angel no less) is hysterical.

Marketing

How To Integrate Social Media For Marketing Purposes

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You will need a website. Often referred to as a squeeze page, capture page or landing page. This is a simple webpage that is aimed at capturing your prospects name and email (and maybe phone number if you want). Make this as simple and plain as you can. Find a good web designer or outsource it cheap at Elance.

Research best practices. One of the best ways to get better at social media mangement is to watch what other successful businesses are doing and apply some of those best practices to your efforts. Do a little research on your own to find the best examples for your business to follow.

You don’t want to spend a click (or more) for a keyword term. What you want to do is find obscure keywords that get searches every month, and try to bid at a low price for these keywords. You can find keywords easily by using a tool called Wordtracker, or another tool called Keyword Discovery. If you want a free tool, you can use Google’s keyword suggestion tool to help you find more keywords simply and easily.

The drawback is that unless most of your customers are college students, they’re probably not using twitter. But many businesses are using twitter, and it’s better to be on the front of this curve than behind it.

Here is an extra reason! If you are a gamer then the iPad 2 is suitable for you as well. The new embedded gyroscope will provide you with a much more accurate motion censoring and a number of games and apps will become even better!

“You never have to spend a dime” with “People String social networking that pays”. Bet you never thought you would see it. Social networking that pays you to do what you are already doing for free. You can get paid to do things like checking your email and going to the mailbox to check your snail mail, browsing the internet, looking at ads, and playing games. Remember, “You never have to spend a dime” with “People String social networking that pays”. That’s right with People String you can actually get paid to do all those things and more when you sign up for an account. “People String” is like facebook or Twitter or any of the other social networking sites out there that rake in huge amounts of money just for placing ads on your home page.

If you’ve tried your attempts at making internet marketing a success, but still have no clue as to what to do, I know how you feel. But the first thing that you should know is that without traffic, you aren’t going to sell anything from your website. So you have to make this a priority.

Marketing

Tips For Content Marketing

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Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.

Finding a website design that fits with your aesthetic is the first stage of the design process. Allow yourself to surf the web for a couple of days. Discover sites that have a great design and leave a lasting impression on you. Its positive aspects may be something to consider for your own website. Finding a site that doesn’t look good can be a resource for what not to do on your site.

The answer is simple – it’s more flexible. If you have a vision of your dating web site and all you need is someone to put it into images, you are on the right way. A good designer can do miracles. With custom design you can edit elements easier, add more new items, and get exactly what you need.

You won’t begin to see the results of your content marketing efforts right away so in that stead you need to be patient. It is not a “set it and forget it” type of thing so you will need to be determined to continue your content marketing efforts.

Nor you and neither I, get designed websites for creative satisfaction. What you are interested in, and should be interested in, is how many patients your web site can get through your door and how you can develop more business from your existing patients? This is what really matters. Tell this frankly to your agency, and ask them to explain how they will achieve this objective for you. If their answer is satisfactory, hire them. If they dither, just shake hands and come out of their office. They are not for you.

It takes commitment and research, but, realistically can you make money online? The short answer to that question is yes. One of the ways that you can make money online is through affiliate marketing. Affiliate marketing is a process where you become an affiliate to another business. Once this is done you either take orders for their products or refer customers to them. With every referral or sale you will get a percentage or commission. In order to be successful at affiliate marketing you will need to familiarize yourself with internet marketing, search optimisation, (Seo) and keyword research.

That is the number one method. Now there are many methods to get one way links. The more you get, the higher your pagerank. The faster you get them, the faster you see pagerank increase. Nothing too difficult to understand there.

Marketing

Mass Article Marketing – My Favorite Traffic Generation Strategy!

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Second, the Seo professional finds the sites have not been optimized in any way to be spider friendly. It is not architecturally sound with regard to meeting the needs of search engines. The story Seo professionals hear is the web developer decided something looked really good and just went with it and did not take anything else into consideration.

You can literally put together a whole compendium of easy to implement services that may Cost your client a few thousand dollars, but offer them massive value, and pay YOU handsomely for your time. (A 00 website and content marketing package is a great deal for most professionals, and literally. if you know what your doing, can be put together in 7-10 hours of actual “work”).

The fact is you cannot get rich just by joining such a program and working an hour a day. So, stop being a victim and face the reality. If you want to earn some money from your own business, remember it involves lots of hard work, constant efforts and patience.

Being the owner of a beautifully made, well organized and content rich website is an achievement. Your website is the window onto your business and it should reflect it. Does it?

It is not an one-time job. I modify and update my site on a weekly basis. Not only is that good for search optimisation, but it also keeps me better educated about my potential and current customers. I analyze user statistics; if I see particular pages are not being viewed for very long, I look into why that may be. It is an on-going process.

It is best to think long-term. Let’s say the web design firm dissolves in 12 months? There are numerous excellent low-cost hosting companies on the market so you may have complete control over your personal website. Your web designer may recommend hosting providers, but don’t have them get it done themselves. Obtain a hosting company that has been on the market for several years and provides good value, plenty of space as well as good customer support. If you need to fire your website design company, change your primary password. If they altered it, you may call your web host and have it changed.

However, in THIS case, the truth is. you can actually DO what I’m about to describe. (And for many of you, you are already OVERQUALIFIED for the job, to boot).

The overall “density” of your page, should be high (7%25 or so of all the words on the page) for your target keywords. I use an online density checker to help with this.