SpasnStuff: We exist online, and so do many suppliers of hot tubs and spas, so I have to continually work towards making my site better than those of my competitors.
Being the owner of a beautifully made, well organized and content rich website is an achievement. Your website is the window onto your business and it should reflect it. Does it?
A common goal of content marketing is to increase website traffic, so let’s use this as an example to outline a strategy. Here are pieces that you may include in your content marketing strategy.
One of the top methods to get started is affiliate marketing. It is easy to begin with this, as you do not have to own any products or services. All you have to do is refer potential buyers to other people’s products. You will earn a commission when these buyers make a purchase. If you are a beginner, I strongly recommend that you begin with affiliate marketing. It is an ideal way to learn how to market and sell products online, without having to put up much start up capital.
Sound ‘on-site’ search optimisation strategies. This refers to the things many consider the most important. There are the basic A-B-C’s of getting things set up with keywords and phrases so that you will rank well against your competition in Google, Yahoo and the like. This involves a lot of elements that you, as the end user, may never realize or see. Having the proper titles for each page, putting in the right key words and header tags. There are solid things that should be done and most web designers that I talk to rarely take it beyond this point. Being ranked well by search engines starts here but the best realize this is only the start.
As for your website design, hiring a professional web designer might not be very practical financially. Just start off with a simple layout. Be careful not to modify your website design too frequently. This might confuse your clients. You risk losing your company’s identity whenever you make drastic changes to your website layout.
Another part of web design deals with search engine optimization. Your potential customers should be directed to your site. It must therefore have high page rankings. One essential thing for that is proper HTML coding.
Of course you will need to ensure that your traffic is ‘targeted’ so that visitors to your site are searching for your products and services. This is why Seo should be a major factor in promoting a website.