Paid Traffic. Pay Per Click advertising is paying for your website to be at the top of search engine results when a person types in the keywords that best describe your product or service. The higher you bid, the higher your link will be displayed in the list and you only pay when a somebody clicks on your link.
If you do not know who you are serving you definitely won’t be able to do it well. You need to know who are the members of your target market as well as what they want.
My duty as a Seo optimisation expert starts from talking to the client at the initial stage. I have to know what the client wants to say. Often this is the hardest part as some clients remain incommunicado during the meeting session. Then suddenly finds a voice when I bill him for a nice amount. As a client you must raise objections (or whatever) in the initial stage itself. If you do not do so, search optimisation at a later stage can be a potential failure. Remember, you cannot radically alter the design of the website after submitting it into search engines. Frequent design changes means lower ranking in Google, Yahoo, Bing and in every major search engine.
Determine what keywords your customers would use when searching the internet for the information they need to solve their problem. When your thinking of these keywords consider problems that your power prospect or customer might be experiencing. Use Google AdWords to get information on the keyword phrases your customer would use to search for what you have to sell them.
You can literally put together a whole compendium of easy to implement services that may Cost your client a few thousand dollars, but offer them massive value, and pay YOU handsomely for your time. (A 00 website and content marketing package is a great deal for most professionals, and literally. if you know what your doing, can be put together in 7-10 hours of actual “work”).
Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.
I kept on thinking to myself.she’s paying ME for help.and yet I don’t charge 5 an hour to my clients like her. What’s wrong with this picture?