Tag Archives: Content

How To Do Content Marketing – A Primer

So, lesson number one for those who think they can design a site themselves.you Must test your website across all web browsers and different versions. This includes IE6 through 8, Firefox AND Safari. Don’t make the narrow minded assumption that everyone looks at websites through your browser of choice, because that’s just not realistic.

Write an article on a topic of interest to your potential clients. For best results from an Seo (search engine optimization) perspective, make your article at least 400 words in length and include a keyword once or twice. Use this article as an example of what I mean. I’m writing on content marketing, which is an area of interest to my clients and the clients I want to work with. My keyword for this article is content marketing and I know I’ve used it more than twice by now! I bet I’m going to have to delete it a few times before it’s accepted by some of the article directories.

Sixth use the keywords that you had earlier and build content around your site “articles” at least 30 to start off with – to give your blog a boost in traffic. Submit them to article directories and see if you can guest blog with a link intact on other similar sites.

15.SEM. Search engine marketing. To use search engines to market your product or services. This will include search optimisation, search engine pay-per-click programs, and banner advertising.

The website should be easy for people to use. In the sense that there may be people who barely know how to use the internet, there are the average internet users and high internet users. Does not matter who click on your website, they should be able to find all the information. So it should not be too technical or difficult to understand it.

Well, for my own website design site, I appear on the first page for various local listings, without mentioning the local areas on the website. For example, Merseyside does not appear in the code, yet I appear on the first page of Google for searches on website design Merseyside.

Writing: If you are skilled at creating compelling written content, you are in demand. There is a big market for website content, Seo content and a lot of other forms of writing jobs that can make good money for you online.

Podcasting – Part Of A Smart Content Marketing Strategy

You Will Never Gain Traction as a Freelancer: Starting a business is like pushing a rock uphill. You have to put a lot of effort into it at first to get the rock up the hill. Once the rock gets up the hill and starts down the other side, gravity takes over and you don’t have to push at all.

This might be to sign up for your newsletter, download your free e-book, or share your content on social sharing sites like Twitter, Facebook and Google+.

Think blogs, white papers, viral videos, case studies–anything with exceptional, relevant content, created to help and educate your readers. That’s content marketing.

There are many marketing strategies that you can easily learn, do that to get many customers or buyers. Not all cheap website design Sydney offer these things, get to know them before subscribing. Some of which might be free web hosting for one year and free site maintenance. Who knows they will also promote the website they designed for you using their own Seo team.

Your design for the website is what speaks to your customers about the business and the products of your site. When you go into a stock broker’s office, you don’t expect to see lacy curtains and artistic type decor. It’s the same for a website. It should reflect the business it promotes. So be sure to try and match your site to your business, so people know where they are and don’t get confusing signals. First impressions on websites are just like the ones out in the real world, important. And they can either have a positive effect or a negative one.

This means that if you wish to have targeted traffic to your site your website need to be in the first three pages of the search results. This could be achieved with what is called search optimisation. Let us have a look at some of the Seo tips that could help you achieve this high ranking.

Willingness to share your expertise. This may sound odd but did you know that a lot of information marketers are not really willing to share even a slice of their expertise to their readers? Some told me that they might be giving their prospects a reason not to buy from them. Well, it’s actually the other way around. If you show these people how much you know you’re niche, the more eager they’ll become to do business with you as they know that you can give them exactly what they’re looking for.

Do You Have A Content Marketing Strategy?

Ever heard of the phrase “First Impressions Last”? Well, that applies to your articles and content as well. Your title is critical to getting a lot of views. Don’t write boring articles such as. ‘The Good & Bad of (subject)’, ‘Find Out More About (subject)’. They do not excite the reader at all!

I cannot stress enough how much time goes into selective and crafting the right approach for a topic. I’ve found that blending together two common, but not associated, ideas works well as art. You can’t force two things together; they have to be styled. When you gather your team to brainstorm content marketing ideas, focus on how an original take will elevate your brand, not just look really cool. When done well, the final product will achieve both at once.

Sound ‘on-site’ search optimisation strategies. This refers to the things many consider the most important. There are the basic A-B-C’s of getting things set up with keywords and phrases so that you will rank well against your competition in Google, Yahoo and the like. This involves a lot of elements that you, as the end user, may never realize or see. Having the proper titles for each page, putting in the right key words and header tags. There are solid things that should be done and most web designers that I talk to rarely take it beyond this point. Being ranked well by search engines starts here but the best realize this is only the start.

Second once you realize what are going to do, you need to do market research and search out other websites that are doing the same thing you are doing and look for the high rankings ones and the ones that are niched a little more. See what they are doing and how you can be different. Learn from them and study how their site compares to the smaller ones listed in the same niche. Contrast and compare so that you can see exactly what will help you to rank high and what to avoid along with what will make you different.

The fact is you cannot get rich just by joining such a program and working an hour a day. So, stop being a victim and face the reality. If you want to earn some money from your own business, remember it involves lots of hard work, constant efforts and patience.

As for your website design, hiring a professional web designer might not be very practical financially. Just start off with a simple layout. Be careful not to modify your website design too frequently. This might confuse your clients. You risk losing your company’s identity whenever you make drastic changes to your website layout.

Being the owner of a beautifully made, well organized and content rich website is an achievement. Your website is the window onto your business and it should reflect it. Does it?

Jobs Will Dry Up: Marketing is the lifeblood of every business. If it wasn’t, do you think McDonald’s would pour tens of millions of dollars into Tv ads every year? They do it because they know that “out of sight is out of mind” for many consumers.

How To Write Articles For Content Marketing

The first problem is in content formatting. This is crucial, and gets overlooked all the time. There are large design companies who don’t even give this much weight. Whenever you visit a site and can’t read the content, due to the fonts being too small, or the colors too weird, are you going to stay long? I think not, and neither will your visitors. Just let your mind think as if you were a visitor and adjust your website accordingly. So try out various styles to see what works best.

With content marketing, you can attract prospects at every point of the buying process. You can become the preferred source for opinions, reviews, videos, articles, buying guides, product comparisons, and more. You can be the “Go To Guy” for that prospect.

OSEO. Organic search optimisation. To build a website to rank well on the left hand side of the search engine result page, without spending large amount of money.

This translates to defining your target market. You will need to know much more than what is on the surface such as their age group and gender as well as the information they are looking for. You will want to know how educated they are, what their fears are and why they need this information.

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

Writing: If you are skilled at creating compelling written content, you are in demand. There is a big market for website content, Seo content and a lot of other forms of writing jobs that can make good money for you online.

Forum posting: This is a consistent and long term job available on the internet. All one needs to do is to post a few texts and make money on a regular basis.

SEO information is time sensitive – you need up to date information. You tube videos out of date by years will tell you about practices that are no longer used.

5 Essential Techniques For Effective Content Marketing

Paid Traffic. Pay Per Click advertising is paying for your website to be at the top of search engine results when a person types in the keywords that best describe your product or service. The higher you bid, the higher your link will be displayed in the list and you only pay when a somebody clicks on your link.

If you do not know who you are serving you definitely won’t be able to do it well. You need to know who are the members of your target market as well as what they want.

My duty as a Seo optimisation expert starts from talking to the client at the initial stage. I have to know what the client wants to say. Often this is the hardest part as some clients remain incommunicado during the meeting session. Then suddenly finds a voice when I bill him for a nice amount. As a client you must raise objections (or whatever) in the initial stage itself. If you do not do so, search optimisation at a later stage can be a potential failure. Remember, you cannot radically alter the design of the website after submitting it into search engines. Frequent design changes means lower ranking in Google, Yahoo, Bing and in every major search engine.

Determine what keywords your customers would use when searching the internet for the information they need to solve their problem. When your thinking of these keywords consider problems that your power prospect or customer might be experiencing. Use Google AdWords to get information on the keyword phrases your customer would use to search for what you have to sell them.

You can literally put together a whole compendium of easy to implement services that may Cost your client a few thousand dollars, but offer them massive value, and pay YOU handsomely for your time. (A 00 website and content marketing package is a great deal for most professionals, and literally. if you know what your doing, can be put together in 7-10 hours of actual “work”).

Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.

I kept on thinking to myself.she’s paying ME for help.and yet I don’t charge 5 an hour to my clients like her. What’s wrong with this picture?

Three Tools For Your Content Marketing Strategy

For online business development there are several different things you may want to include above the fold. To begin with, you should have your logo and top navigation bar, both of which should be on every page anyway. This will add a consistent image to your site and will allow for easy navigation between the different pages and sections of the site itself.

While designing the website make sure you provide links to all possible services like payment, inquiry, service, suggestions, locations and so on. The home page is the most important window of your entire website design. Make it bold, outstanding and capturing.

If you want to earn 0K plus from home, the Easiest way to do is to create a coaching program in a service oriented niche. Diet, dating, divorce, credit, cooking. it matters not.

The first rule of content marketing is the same as the first rule of any type of marketing: Talk to your customers. If you work in a more creative space, get creative. If it’s more upscale, go in that direction. Stick to what you know and what is expected from you.

But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.

In addition to creating more ways for prospects to find you online, the fresh content these tools provide to your website, and the backlinks they generate, can enhance your website’s rankings. It is very important, however, to optimize these tools with the appropriate search terms so that the search engines and prospects can find them.

Your titles need to have a benefit in them and it needs to be exciting. People are bored in this world – make it your mission to entertain as many people as you can through your contents and you will do well. I don’t have to teach you how to do it – I’ll be the idiot in this article and tell you to go look at the other articles that focus on telling you how to write good titles. I’m not covering it in this one.

Content Marketing – 4 Tricks And Tweak To Double Your Income Immediately

Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.

Brands can accomplish this through content marketing. It is new-age marketing that provides quality information to customers in exchange for their attention. Content marketing is not going to change unbelievers’ minds, but it may attract new customers.

Well, for my own website design site, I appear on the first page for various local listings, without mentioning the local areas on the website. For example, Merseyside does not appear in the code, yet I appear on the first page of Google for searches on website design Merseyside.

Web designers get so many calls from business owners that can only think to ask, “how much do you charge to make me a website?” What they miss is what it will cost them in business profits if it is not done right. Web designers may know how to make a good looking site but not necessarily how to input the words and content for the best effects. Writing compelling content is a very specialized talent. This takes more work and more time to do. It costs more but the difference can be huge on your return on investment.

I’ll give a rule-of-thumb way to gauge your competition for optimized keywords. With the Google toolbar on, search Google for the broadest keyword term that describes your website. For this website, I chose “small business”. You’ll probably see a bunch of high-powered PR7 and PR6 websites that have your term in title. Observe their Pagerank (PR) rankings. Getting listed on the front page for a popular broad term is a tough battle and a long process that may be too high to reach for a new website.

But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.

Obviously, some keywords are searched more than others. In nearly the same proportion, more websites will optimize for the more popular keywords over the less popular ones. This means that you have a higher chance of success (less competition) if you target the “moderately” searched keywords, instead of going straight after “the big ones”. I’m not trying to underestimate or limit your success. My strategy for anyone is to achieve “some” success first, and then increase it over time. Many webmasters will “swing for the fences” and after not having any success for so long, bow out of the race entirely.

Content Marketing: How To Generate More Qualified Traffic Through Blogging

Sometimes luck is more than necessary to win your competitors no matter what you do. But luck must be the last thing to count on so as to beat your competition. Luck is just a factor that is not easy to predict.

Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.

You can also measure your content marketing by also making sure there are social media icons which encourage people to share your information. This is important.

It takes commitment and research, but, realistically can you make money online? The short answer to that question is yes. One of the ways that you can make money online is through affiliate marketing. Affiliate marketing is a process where you become an affiliate to another business. Once this is done you either take orders for their products or refer customers to them. With every referral or sale you will get a percentage or commission. In order to be successful at affiliate marketing you will need to familiarize yourself with internet marketing, search optimisation, (Seo) and keyword research.

While using cleverheadlines when writing for print is advisable; on the web, it is best to use strong, short, powerful, to-the-point words for your headings–especially the top level heading, or headline.

Design: Graphic design, logo designer and website design is very much in demand today and if you have necessary skills and the aesthetic sense, you can make tons of money designing for others. You can look for freelance jobs in designing and make an online portfolio to get customers interested.

When you have this part right, the most important part of driving traffic can be taken advantage of. This aspect is where many web developers simply drop off the map in helping clients. If you are shopping price only you won’t find this part of the mix. What is it that they miss?

Content And The Entrepreneur: Making It Work For You

You can get a cheap web design easily these days. There are many cheap website designers on hire who can help you create a decent website that meets all of the basic criterion of search engine optimization. They do all of this very fast, and at a very low cost. Instead of working on it right from scratch, or hiring some IT company at a very high price, you will be able to optimize both efficiency as well as speed with the help of such cheap web site designers.

Paid Traffic. Pay Per Click advertising is paying for your website to be at the top of search engine results when a person types in the keywords that best describe your product or service. The higher you bid, the higher your link will be displayed in the list and you only pay when a somebody clicks on your link.

Brands can accomplish this through content marketing. It is new-age marketing that provides quality information to customers in exchange for their attention. Content marketing is not going to change unbelievers’ minds, but it may attract new customers.

Relationships: We all know that relationships comes first. As you launch your first blog, it is important that you should increase relationships to your visitors. All you have to do is to set up an opt-in form to give them a freebie. We always love freebies right? Once your visitors are getting in to your list, you must give them a free gift. The more subscribers you have, the more you build good relationships with each other.

Design: Graphic design, logo designer and website design is very much in demand today and if you have necessary skills and the aesthetic sense, you can make tons of money designing for others. You can look for freelance jobs in designing and make an online portfolio to get customers interested.

If you have content, and you use that content to build your community, all you need to do is find out what they want to buy.and either find it, or create it, and you’ve got the foundation for financial freedom that will exceed all of your expectations.

You should already know which sites you are going to go and submit your website to. This is because you should do your homework as to which ones have great success with search optimisation. Two offhand are Lycos and Google. Just keep that in mind.

Responsive designs have been so flourishing in year 2012 that it is considered one of the most quickly outspread trends ever. This trend gives the sense of professionalism and comfort to the web admins and web visitors as well. People love to browse websites with responsive designs on their phones or tablets. The habit of using phones and tablets to go online instead of desktops and laptops has really been an issue for development recently, and responsive design is a good solution.

Tips For Content Marketing

Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.

Finding a website design that fits with your aesthetic is the first stage of the design process. Allow yourself to surf the web for a couple of days. Discover sites that have a great design and leave a lasting impression on you. Its positive aspects may be something to consider for your own website. Finding a site that doesn’t look good can be a resource for what not to do on your site.

The answer is simple – it’s more flexible. If you have a vision of your dating web site and all you need is someone to put it into images, you are on the right way. A good designer can do miracles. With custom design you can edit elements easier, add more new items, and get exactly what you need.

You won’t begin to see the results of your content marketing efforts right away so in that stead you need to be patient. It is not a “set it and forget it” type of thing so you will need to be determined to continue your content marketing efforts.

Nor you and neither I, get designed websites for creative satisfaction. What you are interested in, and should be interested in, is how many patients your web site can get through your door and how you can develop more business from your existing patients? This is what really matters. Tell this frankly to your agency, and ask them to explain how they will achieve this objective for you. If their answer is satisfactory, hire them. If they dither, just shake hands and come out of their office. They are not for you.

It takes commitment and research, but, realistically can you make money online? The short answer to that question is yes. One of the ways that you can make money online is through affiliate marketing. Affiliate marketing is a process where you become an affiliate to another business. Once this is done you either take orders for their products or refer customers to them. With every referral or sale you will get a percentage or commission. In order to be successful at affiliate marketing you will need to familiarize yourself with internet marketing, search optimisation, (Seo) and keyword research.

That is the number one method. Now there are many methods to get one way links. The more you get, the higher your pagerank. The faster you get them, the faster you see pagerank increase. Nothing too difficult to understand there.