II. – Lock and Load. Prepare Your Site – Seo on your website is mainly about putting a high concentration of your target keywords in strategic places on your pages.
Yes, the rules are getting in the way. In print, you have the flexibility to use pretty much any font you want. You many need to convert the font to outlines, but at least you can use it. There are some frustrations such as printer requirements and PMS versus CMYK color complexities. But, overall, the world of print is far more predictable than the world of website design.
In your basic layout for your page, you can load things into the left or the right margins, like various search tabs or free offers. Most layouts will display these things on the left side and put ads on the right side. The very top of the site will be the place for photos or for placing banner advertisements. Banner advertising is very effective. Many of these types of advertising are found on the right side as well. But you don’t want to have so many of these that they become a distraction for your visitors. Simplicity is a good thing when it comes to websites, and content is king.
Web designers get so many calls from business owners that can only think to ask, “how much do you charge to make me a website?” What they miss is what it will cost them in business profits if it is not done right. Web designers may know how to make a good looking site but not necessarily how to input the words and content for the best effects. Writing compelling content is a very specialized talent. This takes more work and more time to do. It costs more but the difference can be huge on your return on investment.
Write an article on a topic of interest to your potential clients. For best results from an Seo (search engine optimization) perspective, make your article at least 400 words in length and include a keyword once or twice. Use this article as an example of what I mean. I’m writing on content marketing, which is an area of interest to my clients and the clients I want to work with. My keyword for this article is content marketing and I know I’ve used it more than twice by now! I bet I’m going to have to delete it a few times before it’s accepted by some of the article directories.
Employ a specialist web design / search optimisation company. They can apply methods to get your website near the top of the search page. Employing a specialist to generate traffic will cost you money however their graphics, knowledge and input will be search friendly.
As a new entrant to this sort of thing I had heard about Seo or Search Engine Optimisation but did not really know what it meant. If you are long in the tooth and already know, then I am teaching you to suck eggs.