But before I dig into online social media, consider what’s happening with marketing in general. Traditional marketing methods are waning. We’ve all been reading about the plight of printed newspapers. According to Yahoo Finance, 4 out of the 5 major newspapers are experiencing record declines in circulation. Many have already exited the market. Television viewership is slipping, too. So what’s going on?
Socialoomph – It does not give you very good search, or much of an account-viewing interface, but it has a wide range of innovative functions, including multiple blogging. And it let’s you run large lists of tweets and facebook message programmes, for far longer than Hootsuite.
Start by creating a list of keyword phrases that you think people will use to find solutions to the problems that you provide. Typically, most people don’t enter in single word phrases. If you were looking to buy a car, you wouldn’t enter in the phrase “car”. You might enter in phrases like “used cars” or “car dealerships” along with the city and state where you live.
Add a tag when posting on twitter.Tags appear after the symbol # and allow your updates appear in the feeds of users who are subscribed to a certain group.
Marketing on the internet is ever changing. With the event of Facebook, YouTube, Squidoo and Twitter, to name a few, there are a thousand ways to attract customers and a thousand ways to drive them away. It is a must that before you start on these sites that you do some reading about the etiquette and standards that are expected of you. You can of course be as creative as you like within the bounds of good manners. It is advised that you work hard on setting up interesting and informative profiles in these sites as people may visit for many reasons and then decide to business with you. It is estimated that a person needs to see your web page or advertisement at least 7 times before they are ready to make a purchase.
In order for your fanpage to work, make sure that it is appealing. You can get inspiration from fanpages of bigger brands like Victoria Secret and McDonalds. You may also consult a social media mangement team to handle this for you. One advantage of asking a professional to do this is that they can also link other social networks to your fanpage, thus improving your visibility online. This is a way of optimizing the use of your fanpage and improving your chances of success.
Rather than go with everyone else’s ideas, rather than do what everybody else does, rather than not think for yourself, go after that one thought in your head that is completely unique and original. You don’t have to “go with the flow” or be a brainless follower. What makes you unique? What are your own qualities that make you stand out from the crowd? You’re the minority in your way of thinking, and that’s how it should be.