Keep in mind you shouldn’t be Too picky. You are staying at a house for free after all. If the host says you need to be out by 8 a.m. when he or she goes to work, it’s probably best to just live with it. Either that, or spend a few more minutes sending more requests and hoping for the best.
But, lets not miss the real value created here. This is the first time that Old Spice has been able to build a targeted database of 1,345,093 facebook fans that are willing to have a dialogue with the Old Spice Brand. The value of the relationship created between Old Spice and this group is far greater than the earned media value. It is also, I suspect, the first time that Old Spice has had the pleasure of speaking to its customers directly! Social media is giving brands a marketing asset they never had before. This is a breakthrough opportunity for brands to generate revenue.
Now, here is the key: many of the people who you follow will not follow you back. Those people should be un-followed using a service like twitter Karma. By simply systematically un-following the people who do not follow you in return on a weekly or monthly basis, you will be able to begin following more people. Once you cross the barrier of approximately 2,000 followers, Twitter will allow you to begin following more and more people.
There are a number of ways to create a blog. There are online services such as WordPress and Blogspot that make it quite easy to start a blog. But the best method is to add a blog directly to your website. There are a number of benefits to adding the blog to your site. In particular, it allows you greater control of the blog, and the search engines will like your site more if the blog is part of your site. You can check with your hosting company to see if adding the blog to your current website is possible. With many of the national hosting companies, adding a blog to your site is as simple as a few clicks.
Although Facebook is a powerful medium on its own, linking it to other highly commended platforms will help increase your following faster. This way, people who do not know that you are on Facebook can learn about you in other social media networks. You can link your page to twitter, My Space and other platforms that will bring costumers to your homepage. You can hire a social media mangement team to do this for you.
YouTube can make a great tool to launch other online presences. Youtube is a lot of people and is very popular video sharing site. You can make the most of this by knowing how to set up a YouTube profile correctly. Give users helpful information pertaining to your business, including links to any blogs or other social media accounts you have set up.
Imagine the positive impact your business would experience if you had top newspapers, trade rags, blogs, radio programs and Tv shows interviewing you or singing your praises. It’s possible, but it does take some work. First, you need to connect with credible sources that hold influence over a sizable population of your ideal customers. Second, review the stories or other content they produce. What topics do they focus on? What tone do they use –professional, personable? Do you see opportunities where a story about your business or your expertise may be of interest to their audience? Third, find out who is producing the content. You’re going to be seeking editors, writers, producers, and top bloggers.