Blogging – Do you know a lot about a particular topic? Do you know a lot about electronics? Comic books? Sports? Write about it and if your blog gets popular you can smack some advertisements on it and make money. Google “Make Money Blogging” or similar phrases and you’ll find information on how to get started.
One thing is certain for every small business person, and particularly for women since we take on more responsibility at work and home. You need to have your team. It’s true; there’s no ” I ” in “team.”! If you want your business to grow (and I’m imagining you do, hon, or you wouldn’t be reading this in your “spare” time), you need to assemble a powerful team of experts who can help you get things done quickly and professionally.
When you get hired by a company as the social media mangement guy or gal, your responsibility is to maintain the presence of your client. This means, keeping the Facebook page up to date, posting on their blog, and tweeting for them. This can be a really time consuming job, but if you have a framework to work from, it can be a great way to get the deluge under control.
The drawback is that unless most of your customers are college students, they’re probably not using twitter. But many businesses are using twitter, and it’s better to be on the front of this curve than behind it.
Use tools to streamline your work. You want to work smarter not harder. There are numerous tools for syndicating your blog posts, scheduling Tweets, updating your status across many networks and share content between platforms. To schedule Tweets you can use TweetLater. This is a great service that allows you make announcements or invitations at scheduled times. A good service for updating your status across many platforms is ping.fm. They support over 40 networks. You can use tools on Facebook (both profiles and pages) that import your blog. LinkedIn also has a similar application.
Books – Want to sell your own books online? Well you can do that too. Don’t have a book to sell? You can always dropship books, or you can sell Private Label Resell Rights books. These are books you buy in digital format and either resell as is, or re-write them to fit your own needs. If you aren’t interested in stocking books you can always sell your book on Amazon to be read on the Kindle reader.
You’ve probably heard of Web 2., but have wondered what it means. It simply signifies the second generation of usage of the Internet to convey information to clients. If you think of Web 1. as simple websites — basically brochures online — then Web 2. is the next step of actual interaction online with your customers. Today we’ll cover some of the basics of the most commonly used systems for interacting with your customers online: blogs, facebook and Twitter.
Does this sound familiar? If so, count yourself in good company. This a common problem among people who work at home on the internet. I call it the Shiny Syndrome. It is too easy to be pulled this way and that every time something shiny rolls across our computer screen. It requires dedication, good time management skills and laser sharp focus to overcome these shiny obstacles. If you find yourself acting like a Magpie, chasing those shiny things instead of being productive, put yourself on a business diet.