Do You Have A Content Marketing Strategy?

Ever heard of the phrase “First Impressions Last”? Well, that applies to your articles and content as well. Your title is critical to getting a lot of views. Don’t write boring articles such as. ‘The Good & Bad of (subject)’, ‘Find Out More About (subject)’. They do not excite the reader at all!

I cannot stress enough how much time goes into selective and crafting the right approach for a topic. I’ve found that blending together two common, but not associated, ideas works well as art. You can’t force two things together; they have to be styled. When you gather your team to brainstorm content marketing ideas, focus on how an original take will elevate your brand, not just look really cool. When done well, the final product will achieve both at once.

Sound ‘on-site’ search optimisation strategies. This refers to the things many consider the most important. There are the basic A-B-C’s of getting things set up with keywords and phrases so that you will rank well against your competition in Google, Yahoo and the like. This involves a lot of elements that you, as the end user, may never realize or see. Having the proper titles for each page, putting in the right key words and header tags. There are solid things that should be done and most web designers that I talk to rarely take it beyond this point. Being ranked well by search engines starts here but the best realize this is only the start.

Second once you realize what are going to do, you need to do market research and search out other websites that are doing the same thing you are doing and look for the high rankings ones and the ones that are niched a little more. See what they are doing and how you can be different. Learn from them and study how their site compares to the smaller ones listed in the same niche. Contrast and compare so that you can see exactly what will help you to rank high and what to avoid along with what will make you different.

The fact is you cannot get rich just by joining such a program and working an hour a day. So, stop being a victim and face the reality. If you want to earn some money from your own business, remember it involves lots of hard work, constant efforts and patience.

As for your website design, hiring a professional web designer might not be very practical financially. Just start off with a simple layout. Be careful not to modify your website design too frequently. This might confuse your clients. You risk losing your company’s identity whenever you make drastic changes to your website layout.

Being the owner of a beautifully made, well organized and content rich website is an achievement. Your website is the window onto your business and it should reflect it. Does it?

Jobs Will Dry Up: Marketing is the lifeblood of every business. If it wasn’t, do you think McDonald’s would pour tens of millions of dollars into Tv ads every year? They do it because they know that “out of sight is out of mind” for many consumers.

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