Make it easy on the eyes. You cannot afford to make your content painful on the eyes. Look at the pages of an old encyclopedia and tell me if you’re going to read them. You need to make your content readable and scannable. What I mean is that you write using short paragraphs and number list. It is through this that you can get more people to read your content until the end where you’ll usually put your call to action.
As for your website design, hiring a professional web designer might not be very practical financially. Just start off with a simple layout. Be careful not to modify your website design too frequently. This might confuse your clients. You risk losing your company’s identity whenever you make drastic changes to your website layout.
Directory submission: This is the easiest process, but the important thing is that, the response for this process will be slow. Any how we are going to get response. It will take some time.
A designer can help with the web design and graphics. Many do not have time to do marketing. Repeating what I said above, “It takes knowledge and experience, and then long hours and hard work.” It will be difficult or impossible if you do not have the knowledge and experience, or make the mistake of trusting people who will take advantage of that fact. You can get help to know what to do, but you must be prepared to do the long hours and hard work.
When you have this part right, the most important part of driving traffic can be taken advantage of. This aspect is where many web developers simply drop off the map in helping clients. If you are shopping price only you won’t find this part of the mix. What is it that they miss?
Make your commitment to content marketing. The journey your about to embark upon will use up time, resources and money and you’ve got to be prepared for the fact that you may not see immediate results. Set your budget. You need prepare yourself and start to think like a publisher. You need to deliver fresh, useful editorial products to your audience; you are no longer merely selling products or services. Get it right and the results can be phenomenal, but you already know that or else you wouldn’t be reading this.
But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.
The question you might be asking is how do I give them what they want? The place to look for what your audience want is obviously online. Go to sites such as Quora for inspiration and ideas for content creation. LinkedIn is also a great resource. They have a section called LinkedIn answers where people are asking questions consistently. Groups and forums online are great places where you can get ideas for creating content.