Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.
Brands can accomplish this through content marketing. It is new-age marketing that provides quality information to customers in exchange for their attention. Content marketing is not going to change unbelievers’ minds, but it may attract new customers.
Well, for my own website design site, I appear on the first page for various local listings, without mentioning the local areas on the website. For example, Merseyside does not appear in the code, yet I appear on the first page of Google for searches on website design Merseyside.
Web designers get so many calls from business owners that can only think to ask, “how much do you charge to make me a website?” What they miss is what it will cost them in business profits if it is not done right. Web designers may know how to make a good looking site but not necessarily how to input the words and content for the best effects. Writing compelling content is a very specialized talent. This takes more work and more time to do. It costs more but the difference can be huge on your return on investment.
I’ll give a rule-of-thumb way to gauge your competition for optimized keywords. With the Google toolbar on, search Google for the broadest keyword term that describes your website. For this website, I chose “small business”. You’ll probably see a bunch of high-powered PR7 and PR6 websites that have your term in title. Observe their Pagerank (PR) rankings. Getting listed on the front page for a popular broad term is a tough battle and a long process that may be too high to reach for a new website.
But if you listen to the so called search optimisation experts, you could be waiting for quite a while! Fact: On site Seo is a long term investment that most of us simply can’t afford, in today’s economy, to wait on to reap the rewards.
Obviously, some keywords are searched more than others. In nearly the same proportion, more websites will optimize for the more popular keywords over the less popular ones. This means that you have a higher chance of success (less competition) if you target the “moderately” searched keywords, instead of going straight after “the big ones”. I’m not trying to underestimate or limit your success. My strategy for anyone is to achieve “some” success first, and then increase it over time. Many webmasters will “swing for the fences” and after not having any success for so long, bow out of the race entirely.