In step 4 you start to turn your earlier efforts into a working project. First, decide on the products and content mix. Once you know what you want you’re in a position to approach outside companies such as a freelance content writer, video marketer or graphic designer. Alternatively, you can set up a team in-house. If you are unsure about what types of content would work best or what’s available, now’s a great time to get some advice.
As a new entrant to this sort of thing I had heard about Seo or Search Engine Optimisation but did not really know what it meant. If you are long in the tooth and already know, then I am teaching you to suck eggs.
The brain cannot process 5,000 ads a day. It deals with the overload through confirmation bias. This is a tendency for people to favor information that confirms their preconceptions without regard for truth or reason.
So how do you get started even if you feel that you are not a great writer. Well here is a general guide to begin your first successful content marketing plan.
I took the time to look up the Google guidelines for submissions which is one of the best Seo tools you can find. I tell you something for free; anyone who tries to cheat their way to the top will get found out and will get penalised. Don’t believe me? BMW tried to increase their search optimisation and got banned totally from listings because of cheats to get high rankings. Interflora also got banned by trying to effectively buy in links from outside.
It doesn’t have to be so complicated. There’s no need to get bogged down when it comes to making your plans. Use this simple 6 step content strategy; an easy to digest formula that will help you understand what’s required to run a winning campaign.
When it comes to website design you need to understand where an Internet visitor’s eyes typically move on a website. What type of images and text capture their attention? Do they read left to right on every section of the website? Do they scroll down past the “fold” on your website? The “fold” is the imaginary line at the bottom of your website. If your website is very long then you will have more text and images below the fold.
Here is the rub. How can you control whether or not other sites talk about you and link to you? I don’t mean calling other site owners and saying something like, “Hey, I’ll link to you if you link to me” stuff. Mutual links are not important anymore. One way links are. So how can you get those rolling? Well, this takes work. The nice part is that it is work that will have a direct effect on your bottom line. You have enough “busy work” as a business owner. This isn’t busy work; it’s vital.