Lack of resources will be an early obstacle you must overcome. Who is going to build it, and how long will it take? If you have designers or video producers at your disposal, you’re already one step ahead of some of the competition, but you’ll need to budget both money and time.
It takes commitment and research, but, realistically can you make money online? The short answer to that question is yes. One of the ways that you can make money online is through affiliate marketing. Affiliate marketing is a process where you become an affiliate to another business. Once this is done you either take orders for their products or refer customers to them. With every referral or sale you will get a percentage or commission. In order to be successful at affiliate marketing you will need to familiarize yourself with internet marketing, search optimisation, (Seo) and keyword research.
Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.
If you do not know who you are serving you definitely won’t be able to do it well. You need to know who are the members of your target market as well as what they want.
Obviously, some keywords are searched more than others. In nearly the same proportion, more websites will optimize for the more popular keywords over the less popular ones. This means that you have a higher chance of success (less competition) if you target the “moderately” searched keywords, instead of going straight after “the big ones”. I’m not trying to underestimate or limit your success. My strategy for anyone is to achieve “some” success first, and then increase it over time. Many webmasters will “swing for the fences” and after not having any success for so long, bow out of the race entirely.
I cannot stress enough how much time goes into selective and crafting the right approach for a topic. I’ve found that blending together two common, but not associated, ideas works well as art. You can’t force two things together; they have to be styled. When you gather your team to brainstorm content marketing ideas, focus on how an original take will elevate your brand, not just look really cool. When done well, the final product will achieve both at once.
Search engine optimisation will examine how the search engines operate. It will also look at what people are searching for. Optimising a website for the search engines can be a time consuming task. Not only does the site have to be keyword optimised. A site is judged by the number and quality of links that point to it from other sites. These links are seen as ‘votes’ of popularity by search engines and thus they will increase a sites visibility by moving it up the rankings. This takes a lot of time and effort. Social networking also plays a key part in getting a website ranked for your targeted keywords.