Make it easy on the eyes. You cannot afford to make your content painful on the eyes. Look at the pages of an old encyclopedia and tell me if you’re going to read them. You need to make your content readable and scannable. What I mean is that you write using short paragraphs and number list. It is through this that you can get more people to read your content until the end where you’ll usually put your call to action.
You can also measure your content marketing by also making sure there are social media icons which encourage people to share your information. This is important.
Too often, business owners complain, “We have a really great website, but we have no traffic. We love our website design, but we want more people to visit our site.” First, a competent Seo professional will do a site analysis. Frequently, they find a gorgeous, visually appealing site with terrific flash and loaded with elegance. What they do not find is a site that is user friendly, meaning it is difficult to navigate or so flashy that people simply cannot find where to click. A shopper will get very frustrated very quickly and leave your site, losing you a potential sale.
Blog, social media and others – the second strategy is by using blog, social media sites like Twitter, Facebook, YouTube, better networker and by using Tribes. After you create blog posts put your content on Twitter, Facebook, send a message to your Facebook group and broadcast to your list. Another powerful tool is to submit your content to tribes. Tribe is a place where people are sharing content of other marketers and it is a very powerful method how to distribute your content for free. One of the most effective tribes is Unified Tribe.
Extraordinary athletes didn’t just wake up one morning and say, “I’m going to play in the World Cup today.” They study their sport. They train for years, not just for days. They learn from others including coaches, peers, the competition, and those who have excelled in their field before them. You can, too.
First, let’s define the terms. Seo stands for search optimisation. It’s the process of applying proven techniques to make your articles or website search engine-friendly. Your goal here is to ensure that the search engines will notice your articles/website and assign better page ranking. You would want your website/article to show up on the first search page results so you’ll get maximum exposure.
The META Keywords tag of your html should include ALL of your keywords, with the most targeted ones listed first, and separated by commas. Last time I checked, Google doesn’t read Meta Tags, but its good to do this anyway for the other search engines.